Penny Clicz

Penny Clicz is Senior Editor, Programmatic at Bidder's Digest, where she covers the ad tech industry with what one former employer described as "concerning levels of accuracy." Before joining the Digest, Penny spent six years as a programmatic trader at a mid-sized agency, during which she claims to have personally wasted over $2 million in client money on bot traffic before anyone noticed. She holds a degree in Economics from a university she can no longer afford to name-drop and got into journalism after realizing she could get paid to complain about the same systems she used to profit from. Penny lives in Brooklyn with a dying succulent and an ad blocker she describes as "the only functional relationship in my life." She has been blocked on LinkedIn by 47 industry executives and counting.