Programmatic
‘AI Crawlers Are Our Most Engaged Readers,’ Publisher Coalition Celebrates Positive Impact of AI
The coalition hailed automated visitors as the most loyal, attentive and pleasingly silent audience the web has ever known.
Programmatic
Programmatic Platforms Report ‘Catastrophic Failure’ of Christmas Ad Trigger System — Debenhams Launched Before the BBC’s The Wheel Could Save Them
The festive campaign went live before the nation had completed its annual transition from autumn to full retail panic.
When the trigger fires before the talent arrives.Latest Programmatic stories
Programmatic
Upper-Funnel KPIs ‘Like Dopamine Injection,’ Claims Former Campaign Planner
A former planner describes the rush of presenting awareness metrics that nobody can quite connect to a sale.
Programmatic
Industry Insiders Admit They No Longer Know What ‘Cookieless Identity Graph Optimisation at Scale’ Actually Means
After years of using the phrase in keynotes, experts concede it may have escaped the boundaries of language.
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All data stories Data
Data
AI Bubble Expected To Reach Mars Before Elon Musk, Economists Confirm
New modelling suggests the hype cycle has achieved escape velocity and should clear low Earth orbit before Q4.
Data
Ad Tech Platforms Celebrate ‘Historic Milestone’ As 100% Of Bot Traffic Successfully Monetized
Executives called the result a testament to the efficiency of modern advertising technology.
Data
AdTech Breaks Reality with Fourth Party Data
A new category promises to reveal the data between the data, whether it exists or not.
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See the damage Big Tech
Big Tech
Crypto Now Mainstream Among Old-School Tax Evaders, Report Finds
Analysts describe a major step toward adoption among people who previously preferred cash in envelopes.
Big Tech
Mark Zuckerberg Launches ‘X-Ray Glasses’ To See Through Clothes
Meta’s latest wearable promises radical transparency and one exceptionally long privacy policy.
Big Tech
‘Brain Rot Good For Advertising,’ Claims Social Media Executive
A senior executive says declining attention spans create exciting new inventory opportunities.
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Meet the writers The people behind the pixels
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Listen carefully. Or don’t.The Bid Stream
Play episode▶S02 E14 · 30 min
Technical regulations overhaul & team strategies in the pursuit of championship glory
Play episode▶S02 E13 · 34 min
Addressing socioeconomic policy shifts in the wake of public advocacy
Play episode▶S02 E12 · 38 min
Global economic summit convenes to address inequality and sustainable growth
Play episode▶S02 E11 · 42 min