Programmatic
‘AI Crawlers Are Our Most Engaged Readers,’ Publisher Coalition Celebrates Positive Impact of AI
The coalition hailed automated visitors as the most loyal, attentive and pleasingly silent audience the web has ever known.
Staff writer
Dr Nappo Puppet
Chief Editor. Making the advertising industry slightly less comfortable, one story at a time.
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Latest stories
Programmatic
Upper-Funnel KPIs ‘Like Dopamine Injection,’ Claims Former Campaign Planner
A former planner describes the rush of presenting awareness metrics that nobody can quite connect to a sale.
Programmatic
Industry Insiders Admit They No Longer Know What ‘Cookieless Identity Graph Optimisation at Scale’ Actually Means
After years of using the phrase in keynotes, experts concede it may have escaped the boundaries of language.
Data
AI Bubble Expected To Reach Mars Before Elon Musk, Economists Confirm
New modelling suggests the hype cycle has achieved escape velocity and should clear low Earth orbit before Q4.
Big Tech
Crypto Now Mainstream Among Old-School Tax Evaders, Report Finds
Analysts describe a major step toward adoption among people who previously preferred cash in envelopes.
Big Tech
Mark Zuckerberg Launches ‘X-Ray Glasses’ To See Through Clothes
Meta’s latest wearable promises radical transparency and one exceptionally long privacy policy.